This is changing and Tetenal has an ace up their sleeve. Traditionally, Tetenal’s marketing model was B2B (Business to Business), by converting raw materials into chemicals which were sold to large photo businesses. What is the result? Similar to a bankruptcy, Tetenal’s management is going through a restructuring process and looking for new ways to generate revenue.
It’s very risky with very little guarantee the strategy is successful for both Tetenal and the banks. Financial institutions are more reluctant to act in these situations and getting the funds are difficult. In the past, when these situations occurred, businesses would get emergency loans to pay back once their inventory sold. Like a bad date, Tetenal was dumped with a dinner tab they couldn’t pay. How the heck did this happen? Well, unfortunately suppliers were unable to deliver on their goods in a timely manner and their business customers pulled their orders. What does this mean? It’s not quite a bankruptcy however they are in a state where they do not have the cashflow to pay the bills. Marwan has been in direct contact with Tetenal and the information he provided in the interview is direct from Tetenal and not hearsay. Admittedly, I was rather ignorant of the matter and he filled me in. Our previous guest on the Studio C-41 Podcast, Marwan, from PhotoKlassik International reached out to me asking if I knew anything about the news from Tetenal.
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